Landing pages for streamers

The problem

A global gaming campaign worked with streamers on Twitch and YouTube. New visitors would land from their channels, so pages needed to keep them engaged, feel connected to the streamer, and still sit within the corporate gaming style.

What I did

• Joined the planning sessions and worked directly with the streamers, their teams and the design agency in London.
• Built interactive AEM blades, including an embedded YouTube and Twitch video blade, so people could keep watching the stream on the page.
• Built landing pages for four activations, a month or more before each launch, with mockups ready while final copy was awaited.
• Helped bring discussions back to the campaign objective without losing the streamers' creativity.

The result

Registrations were roughly seven to eight times higher than on the standard registration page. I cannot share the absolute numbers for confidentiality reasons. The streamers drove the traffic; the pages converted it.