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JVJoe Vidales

Project

A dashboard people might actually open

The problem

On a multi-region site, our Looker Studio report was hard to navigate. Regional managers wanted a quick snapshot and a way to compare regions, without needing an analyst.

What I did

  • Brought in a dashboard I had built earlier as open source and showed it to my line manager.
  • It connects by API to Google Analytics 4, Search Console and YouTube Analytics. You pick a region and the data you want.
  • Semrush and Gravity Forms are built in and waiting on the contract and deployment.
  • Added a 404 pages panel, previous-period comparison and CSV or snapshot export, because the monthly report deserves a home.

The result

Being piloted with Europe now, with the Americas and Asia Pacific joining next month. My measure of success is simple: do managers open it more than once a month? It is a pilot, so there is no verdict yet, and I would rather say that than invent one.