Launch pages without the copy-and-paste

The problem

Product launch content was captured and formatted by hand, so launches looked and read differently, and each one cost about a week.

What I did

• Built a tool in HTML and JavaScript where the team types the features and details, or pastes copy that is already approved.
• It turns that input into standard elements and formats them for WordPress as a bespoke block: same style, same format, every time.
• Kept it in plain language, so nobody had to write code.

The result

Every launch followed the same format. About 12 products used it, and capturing a launch went from about a week to about a day. Structured content, written once and shaped by the system, is the same idea behind headless.