The problem

On a multi-region site, our Looker Studio report was hard to navigate. Regional managers wanted a quick snapshot and a way to compare regions, without needing an analyst.

What I did

• Brought in a dashboard I had built earlier as open source and showed it to my line manager.
• It connects by API to Google Analytics 4, Search Console and YouTube Analytics. You pick a region and the data you want.
• Semrush and Gravity Forms are built in and waiting on the contract and deployment.
• Added a 404 pages panel, previous-period comparison and CSV or snapshot export, because the monthly report deserves a home.

The result

Being piloted with Europe now, with the Americas and Asia Pacific joining next month. My measure of success is simple: do managers open it more than once a month? It is a pilot, so there is no verdict yet, and I would rather say that than invent one.

The problem

A corporate site and an e-commerce site ran as separate properties. A visitor moving between them could be counted twice, which inflated conversions and hid which site was really driving sales.

What I did

• Worked with the SEO agency, which already managed Google Tag Manager, to develop and deploy the event scripts for the events they asked for, and reviewed the setup.
• Took particular care because the e-commerce site's events sat in the same container.
• Set it up so a visit from the corporate site to e-commerce produced one conversion, with the corporate site's part recorded as a referral.

The result

Conversion numbers stopped being duplicated, and the corporate site's contribution could be reported separately.